The Mantra of client servicing: Understanding Clients


UNDERSTANDING THE CLIENTS, it is considered the most important aspect of a successful project. Every day, we invest so much time and energy on acquiring technical skill, learning new software and new ways of working.  During this, we undermine the importance of one of the most fundamental aspects of working for somebody.

Understanding clients

In my experience, I have found that apart from one’s technical and creative skills there is one very important aspect that is often less talked about. That is how to handle a client.

We are in a service-based industry and client servicing is as important. It is as important as creating that audio video production that is expected of you. In handling a client, the first step is to understand how he or she thinks. After this, be able to put your creative idea into their perspective.

I have found that sometimes some of my work that has generally been appreciated by other people has been rejected by certain clients. This is perhaps because their vision was different from my understanding. Thus, this in itself is a great testament to the fact that understanding clients, is important. And this is important to interpret their needs, in order to fulfil their requirement. This may sometimes seem like a tedious task. But understanding clients, is, in reality, one of the most important steps towards successful completion of the project.

No matter how big or small the company is, remember that at the end of the day you are dealing with a group of people within the company. They are representing the company and the company’s ideology. Also, remember that they are the decision makers. Some of the most creative ideas without the right communication may not get through to the client. Therefore, understanding the clients is all but a very necessary skill to possess.

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