THE SONIK BLOG

Your Ultimate Guide to Importance of Benchmarking

By Kunal Agarwal | June 26, 2017

The importance of benchmarking– When working with new clients, one of the biggest issues is understanding their perspective. Communication is the key, but in spite of this, the kind of industry we are in, it is difficult to pre-visualise the outcome no matter how well you communicate it.  Now the main challenge is how do I…

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Criticism- the conditioned response

Criticism- The Conditioned Response

By Kunal Agarwal | June 10, 2017

CRITICISM – THE CONDITIONED RESPONSE: You toil for hours and days and weeks. And after countless iterations, after putting in your creative best, you finally arrive at that masterpiece. ‘This is way better than the previous one’ is what you say to yourself. When you create a piece of art, who is the first and…

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Understanding clients

The Mantra of client servicing: Understanding Clients

By Kunal Agarwal | June 10, 2017

< Understanding clients > is considered the most important aspect of a successful project. We invest so much time and energy on acquiring technical skill and learning new software and new ways of working that we undermine the importance of one of the most fundamental aspects of working for somebody. In my experience, I have found…

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Lets Do it for you

By Diksha Sharma | May 16, 2017
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Video Production

By Diksha Sharma | May 2, 2017

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Audio Recording

By Diksha Sharma | May 2, 2017

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