THE SONIK BLOG

Musical Branding

Why is Musical Branding the next big thing?

By Kunal Agarwal | July 5, 2017

Why is Musical Branding the next big thing? or Why do we need Musical Branding?   Music is considered a great influencer of emotions like love, melancholy, fantasy, anger, excitement and others. The importance of music in the everyday life of people can be seen from the fact that according to a survey by soundslikebranding.com, people…

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Your Ultimate Guide to Importance of Benchmarking

By Kunal Agarwal | June 26, 2017

The importance of benchmarking– When working with new clients, one of the biggest issues is understanding their perspective. Communication is the key, but in spite of this, the kind of industry we are in, it is difficult to pre-visualise the outcome no matter how well you communicate it.  Now the main challenge is how do I…

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Criticism- the conditioned response

Criticism- The Conditioned Response

By Kunal Agarwal | June 10, 2017

CRITICISM – THE CONDITIONED RESPONSE: You toil for hours and days and weeks. And after countless iterations, after putting in your creative best, you finally arrive at that masterpiece. ‘This is way better than the previous one’ is what you say to yourself. When you create a piece of art, who is the first and…

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Understanding clients

The Mantra of client servicing: Understanding Clients

By Kunal Agarwal | June 10, 2017

  UNDERSTANDING THE CLIENTS, it is considered the most important aspect of a successful project. Every day, we invest so much time and energy on acquiring technical skill, learning new software and new ways of working.  During this, we undermine the importance of one of the most fundamental aspects of working for somebody. In my experience,…

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